Decide better before implementing AI
Short, practical guides by Saúl López on costs, platforms, choosing a provider and where to start. Prices are in Mexican pesos and, when they come from other companies, carry the date they were checked.
How much does a WhatsApp AI agent cost in Mexico?
What makes up the price of building and running an AI agent for WhatsApp in Mexico, without hiding licences or promising full automation.
How much does it cost to implement AI in a small business?
A practical way to budget AI in a small company: discovery, build, providers, adoption and upkeep.
Rules-based chatbot vs. AI agent: what changes
Practical differences between a menu bot and an AI agent: flexibility, control, risk, upkeep and when each one fits.
Chatbot platform vs. a custom AI agent
How to decide between a ready-to-configure platform and an AI agent built around your process.
How to choose who implements AI in your business
Questions and signals for evaluating a person, agency or provider who will implement AI in your business.
What to automate first in a service business
A method for choosing the first AI automation by frequency, friction, risk and quality of information.
A person vs. an AI agent for answering messages: costs and limits
An honest comparison between human service and an AI agent: availability, judgment, costs, supervision and a hybrid model.
Using ChatGPT on your own vs. a custom AI implementation
When an individual AI tool is enough and when you need a shared workflow, controlled knowledge and integrations.
Conventional software vs. custom software with AI
What should be solved with traditional rules and where AI adds value in a custom system.
What information an AI agent needs and what should stay out
How to prepare useful knowledge for an agent without handing it unnecessary data, secrets or decisions that belong to a person.
WhatsApp Business API costs charged by Meta
How to read the WhatsApp Business Platform pricing scheme without confusing Meta’s charges, the provider’s and the build.
Practical AI session: what you learn and who it is for
What to expect from a session applied to your work, when one session is enough and when an implementation fits better.
An AI assistant with company documents: what it solves and how to make it safe
How to build an assistant that answers from policies, manuals and internal documents with sources, permissions and limits.
Updated: October 26, 2026